Call Report Pro Climbing Tree Services · proclimbingtreeservices.com.au Google Ads · 45 tracked calls · 1 Sep to 6 Oct 2026

45 calls from Google Ads,
28 real job enquiries,
and 14 we can win back.

Every tracked phone call Pro Climbing Tree Services received from Google Ads and the website over five weeks. Below: how many calls were answered, which campaigns made the phone ring, how volume moved week to week, the full call log, and what we would change next.

45
Tracked phone calls, 41 in September and 4 in October
69%
Answer rate, with 31 answered and 14 missed
28
Qualified calls lasting 60 seconds or longer
2:36
Average call length, 1h 56m of total talk time
Prepared for
Pro Climbing Tree Services
Tree Services · Sydney NSW · proclimbingtreeservices.com.au
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · SEO, AEO & Google Ads
01 · Call Overview

The phone is ringing

Google Ads drove 45 tracked calls between 1 September and 6 October. Of the calls that were answered, 28 of 31 ran longer than a minute, which is the usual sign of a genuine job enquiry. The opportunity is on the answering side: 14 calls went unanswered, and none left a number to call back.

31
Calls answered by the Pro Climbing team
14
Missed calls, all with no caller ID
27
Unique callers with a number shown
15
Calls with no caller ID recorded
Qualified60 seconds or longer
2862% of calls
Short answeredUnder 60 seconds
37% of calls
MissedNot answered
1431% of calls
02 · Calls by Campaign

Where the calls came from

The All Services search campaign was the main call driver with 30 of the 45 calls. Hills District produced fewer calls but had the highest quality, with 7 of 9 qualified. Most callers visit the website first and ring the tracked number from there.

30
Calls from Search Campaign · All Services, 18 of them qualified (60%)
9
Calls from Hills District Tree Services, 7 of them qualified (78%)
6
Calls from PMax (4) and Hornsby Tree Services (2), 3 qualified
All ServicesSearch Campaign
3067% of calls
Hills DistrictHills District Tree Services
920% of calls
Performance MaxPMax · Pro Climbing Tree
49% of calls
HornsbyHornsby Tree Services
24% of calls
From the websiteTracked site number
3782% of calls
From the adCall button on the ad
818% of calls
03 · Weekly Call Volume

Steady through September

Calls held at 8 to 12 a week through September, peaking at 12 in the week of 21 September. The first and last weeks are partial, as the data runs from Tuesday 1 September to Tuesday 6 October.

Week of 31 AugPartial week, Tue 1 to Sun 6 Sep
6CALLS
Week of 7 SepMon 7 to Sun 13 Sep
9CALLS
Week of 14 SepMon 14 to Sun 20 Sep
8CALLS
Week of 21 SepMon 21 to Sun 27 Sep
12CALLS
Week of 28 SepMon 28 Sep to Sun 4 Oct
8CALLS
Week of 5 OctPartial week, Mon 5 to Tue 6 Oct
2CALLS
04 · Full Call Log

Every call, one by one

All 45 tracked calls in date order. Qualified means the call ran 60 seconds or longer. Google Ads reports call times in hourly blocks.

DateTimeCallerDurationStatusSourceCampaign
Tue 1 Sep12:00 PM(02) 9569 99283:03QualifiedWebsite · Manually dialledSearch Campaign · All Services
Wed 2 Sep3:00 PM0405 510 8001:19QualifiedWebsite · Click-to-callSearch Campaign · All Services
Thu 3 Sep10:00 AM0401 145 6500:26AnsweredWebsite · Click-to-callPMax · Pro Climbing Tree
Thu 3 Sep2:00 PMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Thu 3 Sep2:00 PMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Sat 5 Sep9:00 AMNo caller ID0:00MissedWebsite · Manually dialledPMax · Pro Climbing Tree
Mon 7 Sep10:00 AMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Tue 8 Sep12:00 PM0417 269 3901:12QualifiedWebsite · Manually dialledHills District Tree Services
Wed 9 Sep1:00 PM0406 320 4164:03QualifiedWebsite · Click-to-callSearch Campaign · All Services
Thu 10 Sep8:00 AMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Thu 10 Sep10:00 AM0408 494 3562:44QualifiedWebsite · Click-to-callSearch Campaign · All Services
Thu 10 Sep10:00 AM0437 187 8751:13QualifiedWebsite · Click-to-callPMax · Pro Climbing Tree
Thu 10 Sep1:00 PM0411 746 8092:32QualifiedWebsite · Manually dialledHills District Tree Services
Sat 12 Sep8:00 AMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Sat 12 Sep11:00 AMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Tue 15 Sep12:00 PM0411 746 80921:42QualifiedWebsite · Manually dialledHills District Tree Services
Wed 16 Sep7:00 AM0411 846 4571:05QualifiedWebsite · Click-to-callSearch Campaign · All Services
Wed 16 Sep9:00 AM0423 984 5014:41QualifiedWebsite · Click-to-callSearch Campaign · All Services
Wed 16 Sep11:00 AM0411 884 1081:24QualifiedWebsite · Manually dialledSearch Campaign · All Services
Thu 17 Sep9:00 AM0434 338 7806:38QualifiedAd · Click-to-callSearch Campaign · All Services
Fri 18 Sep1:00 PM0410 066 9751:34QualifiedWebsite · Manually dialledSearch Campaign · All Services
Fri 18 Sep2:00 PM0420 338 2003:09QualifiedAd · Click-to-callSearch Campaign · All Services
Sat 19 Sep11:00 AMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Mon 21 Sep10:00 AMNo caller ID0:00MissedWebsite · Manually dialledHills District Tree Services
Mon 21 Sep10:00 AMNo caller ID0:00MissedAd · Click-to-callHornsby Tree Services
Mon 21 Sep10:00 AM0411 746 80916:40QualifiedWebsite · Manually dialledHills District Tree Services
Mon 21 Sep10:00 AMNo caller ID0:00MissedWebsite · Manually dialledHills District Tree Services
Mon 21 Sep12:00 PM0452 292 3062:01QualifiedWebsite · Manually dialledHills District Tree Services
Mon 21 Sep12:00 PM0405 563 2021:45QualifiedWebsite · Manually dialledHills District Tree Services
Tue 22 Sep10:00 AM0426 233 4662:51QualifiedWebsite · Manually dialledHornsby Tree Services
Tue 22 Sep11:00 AM0422 197 5220:45AnsweredWebsite · Click-to-callSearch Campaign · All Services
Tue 22 Sep12:00 PMNo caller ID0:01AnsweredWebsite · Click-to-callSearch Campaign · All Services
Tue 22 Sep4:00 PM0414 990 1955:54QualifiedWebsite · Click-to-callSearch Campaign · All Services
Wed 23 Sep10:00 AM0415 213 9291:40QualifiedWebsite · Manually dialledSearch Campaign · All Services
Wed 23 Sep10:00 AM0497 392 4142:08QualifiedAd · Click-to-callPMax · Pro Climbing Tree
Mon 28 Sep11:00 AM0403 333 7912:06QualifiedAd · Click-to-callSearch Campaign · All Services
Tue 29 Sep2:00 PMNo caller ID0:00MissedAd · Manually dialledSearch Campaign · All Services
Wed 30 Sep10:00 AMNo caller ID0:00MissedAd · Manually dialledSearch Campaign · All Services
Wed 30 Sep12:00 PM0417 365 2681:55QualifiedWebsite · Manually dialledSearch Campaign · All Services
Wed 30 Sep1:00 PM0409 775 2202:05QualifiedWebsite · Click-to-callSearch Campaign · All Services
Wed 30 Sep2:00 PMNo caller ID0:00MissedWebsite · Click-to-callSearch Campaign · All Services
Thu 1 Oct10:00 AM(02) 9712 837113:44QualifiedWebsite · Manually dialledSearch Campaign · All Services
Fri 2 Oct10:00 AM0409 158 8473:47QualifiedWebsite · Manually dialledSearch Campaign · All Services
Tue 6 Oct12:00 PM0410 529 0501:36QualifiedAd · Click-to-callSearch Campaign · All Services
Tue 6 Oct1:00 PM0411 746 8091:01QualifiedWebsite · Manually dialledHills District Tree Services
05 · Findings & Next Steps

What the calls tell us

The ads are producing strong, genuine enquiries. The log points to a few simple changes that would stop paid calls going unanswered and push Google toward the callers who turn into booked jobs.

1Priority

Stop missing paid calls

14 of 45 calls went unanswered and none had caller ID. With 90% of answered calls running over a minute, that is roughly 12 lost job enquiries.

Missed calls14 of 45 calls
Missed in the 10:00 AM hour5 of 14 calls
2Busy line

Calls lost while on another call

On Monday 21 September, three calls were missed in the 10:00 AM hour while a 17 minute call was in progress.

Mon 21 Sep, 10:00 AM3 missed · 1 answered
Campaigns affectedHills District · Hornsby
3Frequent caller

One number called four times

0411 746 809 called through Hills District on four dates, including calls of 22 and 17 minutes. Worth confirming who this is.

10 Sep · 15 Sep · 21 Sep · 6 Oct4 calls · 42m 15s total
!

Every Saturday call was missed

4 calls came in on a Saturday (5, 12 and 19 September) and none were answered. Weekend cover or call diversion would catch these. On the plus side, only 3 answered calls lasted under a minute, so the ads are bringing in genuine enquiries rather than hang-ups.

✓

Next steps

Fix call coverage. Set up call diversion or an answering service for busy periods, Saturdays and the 10:00 AM peak so paid calls are not lost.
Confirm which calls became jobs. Let us know which of the 28 qualified calls turned into booked work, and who 0411 746 809 is, so we can measure cost per job and move budget to the campaign that books the most.
Build on Hills District. With the strongest quality rate of any campaign, we will review its budget and test similar local campaigns for other strong suburbs.
Count only 60 second calls as conversions. This trains Google's bidding toward genuine enquiries rather than short hang-ups.
Fresh Digital · Australia's Digital Partner · SEO, AEO & Google Ads
mitch.g@freshdigital.com.au  ·  1300 720 265  ·  freshdigital.com.au
Report period 1 September to 6 October 2026 · call data from Google Ads call details